Retrofit : Retrofit Volume 1 Issue 2 2012
28 • RETROFIT AUSTRALIA • VOLUME 1 NUMBER 2 2012 | Consulting As a consequence, whole new industries have emerged that specialise in the commercialisation of sustainable business practices, the emergence of new markets for 'sustainability', and an increasingly complex philosophy and language supporting policy, reporting and evaluation. Firms vary in their ability to grapple with these issues. For many, the business case supporting change remains obscure. Those businesses with significant investments in plant, energy or materials are more easily able to quantify costs and benefits. The business case for professional services firms driving a sustainability agenda is often less clear. Consult Australia represents a unique sub-sector of professional services firms: those consulting in the built and natural environment. For these firms, supporting more sustainable business is often part of their service offering. In this context, their motivation and ability to demonstrate best practice internally comes naturally and is a critical part of their brand and business ethic. Consult Australia is currently developing a piece of thought leadership that will look at the business side of internal sustainability for professional services organisations -- how firms can look to be more sustainable, and the business case for doing so. For professional services firms more generally, fully deploying the power of their people to drive sustainability is critical. Developing a truly sustainable professional services firm means developing a workforce that takes sustainable behaviour and applies it to everything they do, as well as developing a more sustainable world around them. Those businesses that are considered, or consider themselves, sustainable achieve this through a range of activity areas and initiatives, including sustainable client services, a diverse workforce, and corporate social responsibility initiatives. Many such firms view forecast environmental and demographic changes as key drivers of innovation, and catalysts for productivity improvements. While the benefits of developing a more sustainable business could not be more important, the path towards achieving it is not always clear. It is certainly not the same for all firms, which each have different identities and cultures, and are each at different stages of their sustainability journey. In this work, building blocks key to developing a more sustainable business have been identified and, when the right conversations develop around them, each can help a The business of sustainability BY MEGAN MOTTO, CHIEF EXECUTIVE OFFICER, CONSULT AUSTRALIA Over the last decade, the business world has seen a shift away from sustainability being a business strategy, and towards it becoming a business imperative.
Retrofit Volume 1 2012
Retrofit Volume 2 Issue 1 2013